In the bustling heart of Sydney, Australia, the story of BORCH & CO begins with Bobby Chaniago, a visionary with a profound passion for the art of crafting bracelets. In the year 2017, fueled by an unwavering commitment to his craft, Bobby embarked on a journey to turn his lifelong connection with bracelets into a thriving venture.

The seed of BORCH & CO was planted when Bobby, recognizing the unique allure of his designs, decided to share his beautiful creations with the world. Thus, Borchlace was born, and Sydney became the home base for this burgeoning bracelet operation.

Nestled within the vibrant streets of Sydney, Bobby’s quaint shop quickly became a haven for those seeking handmade bracelets that transcended the ordinary. His designs, crafted with meticulous attention to detail, showcased a level of sophistication and uniqueness that captured the imaginations of residents and visitors alike.

As Bobby dedicated long hours to the creation of premium bracelets, each piece became an embodiment of his artistic vision and dedication. The residents of Sydney soon found themselves enchanted by the allure of these handmade masterpieces, and word of Bobby’s creative prowess spread throughout the city.

With the success of Borchlace, Bobby’s journey took an unexpected yet welcomed turn. The demand for his high-quality, handmade bracelets led him to various markets across Sydney, where fashion enthusiasts flocked to witness and acquire the artistry behind each piece.

The overwhelming response from customers, combined with Bobby’s innate talent and passion, fueled the expansion of his vision. In response to the eclectic requests for superior designs and the desire to reach a broader audience, Bobby made the strategic decision to establish BORCH & CO.

The transition marked a significant milestone in Bobby’s entrepreneurial journey, as BORCH & CO emerged as a brand synonymous with authentic and luxurious bracelets. Renowned for its commitment to exclusive designs and unparalleled craftsmanship, BORCH & CO positioned itself as a unique entity within the fashion industry.

As the brand gained recognition and acclaim, Bobby’s dreams extended beyond the borders of Sydney. In a bold move, BORCH & CO expanded its presence to Indonesia, opening its doors to discerning fashion enthusiasts who shared a passion for distinctive and authentic accessories.

Today, BORCH & CO stands as a testament to Bobby Chaniago’s unwavering dedication to his craft. From the heart of Sydney to international acclaim, each luxury bracelet tells a story of unparalleled craftsmanship, refined taste, and the enduring spirit of an entrepreneur who turned his vision into a thriving reality.